This 2019 denim retakes the spotlight in the new campaign by Roy Roger’s and The Full Service. Shot by Rankin, this project features a group of cool, new trendsetters, laying down the law on how to rock denim this season. So, step aside goths, punks and ravers…there’s a new tribe on the block!
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Director | Rankin |
Production | Marco Turcich |
Creative Director | Julia Salotti |
Producer | Kat Hackethal |
Styling | Kim Howells |
Hair | Nick Irwin |
Make-up | Marco Antonio |
Manicure | Nickie Rhodes Hill |
Model | Lee Ann @ Wild |
Model | Joanna @ The Hive |
Model | Shanti @ Milk |
Model | Marina @ Anti |
Photographer | Rankin |
EXEC PRODUCER | Nicola Kenney |
ROY ROGER'S, an Italian fashion label and part of the SEVENBELL GROUP, was founded after WWII and is produced by the Florentine MANIFATTURE 7 BELL S.P.A., itself a pioneer in the production of blue jeans since 1952. ROY ROGER'S became known in the 70s – a time when it was considered a display of nonconformism to wear jeans with pride. The latest campaign featuring the 'coolest fashion tribe to hit 2019', was developed by THE FULL SERVICE and...