ROY ROGERS TAPS RANKIN/THE FULL SERVICE  FOR ITS NEW DENIM CAMPAIGN
 
 
 
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ROY ROGERS TAPS RANKIN/THE FULL SERVICE FOR ITS NEW DENIM CAMPAIGN

 

This 2019 denim retakes the spotlight in the new campaign by Roy Roger’s and The Full Service. Shot by Rankin, this project features a group of cool, new trendsetters, laying down the law on how to rock denim this season. So, step aside goths, punks and ravers…there’s a new tribe on the block!

 
 
Director Rankin
Production Marco Turcich
Creative Director Julia Salotti
TV Producer Kat Hackethal
Styling Kim Howells
Hair Nick Irwin
Make-up Marco Antonio
Manicure Nickie Rhodes Hill
Model Lee Ann @ Wild
Model Joanna @ The Hive
Model Shanti @ Milk
Model Marina @ Anti
Photographer Rankin
EXEC PRODUCER Nicola Kenney

There’s a new tribe on the block! – ROY ROGER'S relies for his latest denim campaign on star photographer RANKIN and his creative agency THE FULL SERVICE, London

ROY ROGER'S, an Italian fashion label and part of the SEVENBELL GROUP, was founded after WWII and is produced by the Florentine MANIFATTURE 7 BELL S.P.A., itself a pioneer in the production of blue jeans since 1952. ROY ROGER'S became known in the 70s – a time when it was considered a display of nonconformism to wear jeans with pride. The latest campaign featuring the 'coolest fashion tribe to hit 2019', was developed by THE FULL SERVICE and...

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