This advertising spot has been conceived by the Brussels agency Satisfaction, directed by John Israel and produced by Cream Paris. Filming a journey that mixes the car’s contours and curves with a lifestyle without concessions, it is authentic and urban. It also presents the car’s technological innovations including an exclusively electric model. This episode is part of the French manufacturer’s “unboring the future” initiative.
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Director | JOHN ISRAEL |
DOP | LAURENT RODRIGUEZ |
Production | CREAM PARIS |
Advertising Agency | SATISFACTION |
Producer | WILLIAM BLANC / CREAM PARIS |
Editing | MARC GURUNG |
Post Production | MATHEMATIC |
Music | LES COSMONOTES AND SOUND BY LGM |
CREATION & SCRIPT | NAM SIMONIS & JOHN ISRAEL |
SERVICE PROD | NOWHERE ELSE |
'Unboring the Future' – thanks for the launch spot of the Peugeot e-208 go to Brussels-based creative agency SATISFACTION and Director John Israel. A master in the area of fashion & luxury goods, automotive & digital transformation, the agency invented car surfing for Peugeot in the past, worked for eight years for Lee Jeans Emea and Apac, plus five years for the Remy Cointreau Group campaign.
"Filming a journey that mixes the car’s...