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Director | Ray Demski c/o Upfront Photo & Film GmbH |
DOP | Jan Eric Euler c/o Upfront Photo & Film GmbH |
Client | DESCENTE China |
Production | Upfront Photo & Film GmbH |
Usage | Spring/Summer 2020 campaign |
Creative Director | Christian Ruess |
Editing | Tobias Beul |
Celebrity | Daniel Wu |
Location | San Francisco |
Photographer | Ray Demski c/o Upfront Photo & Film GmbH |
Service Production | glamPR |
For DESCENTE China, UPFRONT developed and produced the new Spring/Summer 2020 campaign. As testimonial, the client was once again able to win over actor and director Daniel Wu, who was photographed by Ray DEMSKI c/o UPFRONT. For the videos, Ray then brought Jan Eric EULER c/o UPFRONT on board as DOP. Ensuring a smooth production on location in San Francisco was Frank Roller from GoSee member GLAM PRODUCTION.
Born in California, actor Daniel...