News // 6 News by Image Nation S.L.
With Toyota’s latest “Drive the Style” campaign, THE&PARTNERSHIP sets the stage for the design of the new Toyota Style Selection. The unusual photographs were taken in April 2019 in Valencia together with fashion photographer ESTHER HAASE. She has already worked for Vogue, Vanity Fair or Elle, where she has influenced the high fashion area with her authentic & natural look. GoSee member IMAGE NATION was in charge of production.
“The Style Selection is our offer to a clientele who are environmentally aware but also very style and design oriented,” says Niels Klamma, Head of Marketing Communication at Toyota Germany. “T&P has created a visually very convincing campaign that more than meets the demands of our target group.” “Toyota stands for particularly outstanding quality and a sustainable hybrid drive but also the new design, e.g. that of the Corolla, is very impressive – which is why we chose to stage it in this way,” says Oliver Kapusta, Creative Director of the agency.
15.10.2019 // show complete article
TORSTEN KLINKOW presents a brand new campaign on GoSee which he developed for BMW this year. The motifs are now placed as double-page ads in magazines including Stern, Focus or Auto Motor Sport.
In cooperation with Cape Town Productions and GoSee member IMAGE NATION, TORSTEN KLINKOW took it to Scandinavia and Cape Town to create various motifs for the campaign of the new BMW 3 Series Touring. Before shooting on location, Torsten was able to photograph several vehicles in a Munich studio, which Zerone Hamburg integrated into the backgrounds with the corresponding reflections. The project was supported by the agency Serviceplan Campaign International. Creatives: J. Grothklags, F. Pegelow, G. Verhasselt.
“The new BMW 3 Series Touring combines innovation, functionality and sporty dynamics in perfection. As a true athlete among the all-rounders, it combines highly efficient BMW TwinPower Turbo engines, perfectly matched chassis components and state-of-the-art assistance systems for driving dynamics unparalleled in its segment.”
Adrian van Hooydonk, BMW Group Design Director : “For many customers, the BMW 3 Series is THE BMW and the face of the brand. For the BMW 3 Series Sedan, the seventh generation also marks the start of a new chapter in the BMW design language: clear shapes and poetic surfaces enrich the “innate” dynamics with a modern look & feel. Plus, the BMW 3 Series boldly reinvents design themes.”
11.10.2019 // show complete article
Over the course of three weeks, TORSTEN KLINKOW photographed the launch campaign for the new BMW 3 Series sedan in Scandinavia. In the best weather summer has to offer, the team traveled from Denmark via Sweden to Norway, accompanied by GoSee member IMAGE NATION. The vehicles were partially rendered and photographed – 3D and 2D were taken care of by Zerone in Hamburg. Agencies on the job were Serviceplan Content Hamburg, JvM and CoC. "We had beautiful weather for the shoot in amazing locations with a creative team that supported us around the clock," the photographer tells GoSee.
05.06.2019 // show complete article