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News // 5 News by IMAGEREFINERY

‘OPHIRUM. Simply Gold.’ Cash Cow Farmers banks on the notorious ‘Golden Hand’ for the fine metal trader – in the campaign post-produced by IMAGEREFINERY

With the ‘Golden Hand’, OPHIRUM has created a daring and entirely new campaign. The key idea is based on the proverbial golden hand, which one demonstrates by betting on the right investment. What’s special about it : the golden hand is blind to age and gender, skin color and status! 

The campaign was developed by the agency Cash Cow Farmers, a full-service creative agency headquartered in Hamburg, represented personally by Creative Director Art Gudrun Cordts and CD Text Benjamin Dresel. Post production of the motifs photographed by Michael Abele was in the hands of IMAGEREFINERY.

CASH COW FARMERS : “There are customers who are truly worth gold. The same goes for precious metals retailer OPHIRUM – not merely for its glittering products, but just as much for the creative freedom we were given for the complete upgrade of the brand and communication. With top-of-the-line 360° conception, we designed everything from the logo to the TVC and the website, to the print campaign, the YouTube infomercial and even the online banner. In other words: the complete communication mix.

In an iconographic campaign, we took the famous proverb literally and staged the ‘Golden Hand’ in text and form as a refreshing and unmistakable key visual. To do so, we communicated how simple and beneficial purchasing gold with OPHIRUM can be with a charming approach – embracing the perfect claim: ‘OPHIRUM. Simply Gold’.

Ophirum, founded in 2010 and headquartered in Frankfurt/Main, is a trader of precious metal investment products independent of banks and a longtime partner of Heraeus for the distribution of precious metal bars. Ophirum Commodity GmbH is a company specialized in precious metals : “Our team consists of specialists who, over the course of their professional career, have discovered the fascination for resources – both for themselves and their investors. We were aware of the value and strategic significance of precious metals as a capital investment and the ability to hedge risks early on. Based on this assessment and the lack of a trustworthy supply of physical precious metals in Germany, Ophirum Commodity GmbH was founded.”

GoSee : imagerefinery.de
27.03.2023 show complete article

 

IMAGEREFINERY : ‘Sounds like ZWIESEL’ - celebrate life with all senses … post production for the ZWIESEL GLAS campaign by Brandtouch Hamburg

For the ZWIESEL GLAS campaign, the agency Brandtouch from Hamburg teamed up with Würzburg-based photographer Ingo Peters, and they got star-studded Chef de Cuisine Tim Raue on board for it. IMAGEREFINERY was in charge of post production.

As international market leader, the Zwiesel Glas brand stands for the finest quality when it comes to glass – and that on the tables of the best Michelin-starred restaurants and bars in the world. Zwiesel Glas was the winner of the German Brand Award 2022 for outstanding brand work and was delighted to receive no less than two awards: The company’s status as international market leader has been confirmed for the sixth consecutive time, and the anniversary series ‘Journey’ received the German Design Award.

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06.02.2023 show complete article

 

IMAGEREFINERY in charge of post production for the latest O2 Can Do brand campaign for Markenfilm Hamburg, with photographer Dave Hill and Serviceplan Bubble

Realizing good ideas despite all adversities and making dreams come true – that’s what the brand O2 stands for with its ‘Can Do’ attitude. O2 Telefónica and Serviceplan Bubble have developed a large-scale integrated campaign together. A total of sixteen motifs were created by photographer Dave Hill, which were run in parallel to the brand film with emotional storytelling across all channels. (Director: Salomon Ligthelm, Production: Markenfilm Hamburg). IMAGEREFINERY took care of post production.

Serviceplan Bubble demonstrates with the strong ‘Can Do’ attitude what’s all possible today thanks to hi-tech and the extremely good O2 network : For example, two musicians perform a concert in sync from two different locations, or a basketball player throws a basket wearing VR glasses!

Lars Holling, Managing Partner at Serviceplan Group: “A huge project which we worked on for so many months. For us, it is more than just a campaign – it is a new mindset that needed to be conveyed across all channels. From the campaign, to a new store in Berlin or even a brand book and live concert – it’s all about Can Do. To make it, we got thrilling people on board such as RIN and Schmyt, as well as Robogirl Beyza, whose body has been dealt a hard blow by fate, or our forever-young fashion influencer Gramps. They all personify CAN DO.

The campaign is online, on TV, in movie theaters, print, audio, (digital) out-of-home ((D)OOH), social media, and at the point of sale (POS).

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05.12.2022 show complete article