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A new definition of luxury is what the concept car from DS Automobiles stands for – and STEFFEN JAHN was just the person to underscore this with visuals. A spectacular array of colors, an endless amount of space paired with finest materials and workmanship – all became iridescent Northern Lights in Steffen’s photos. He photographed for nights on end at a Paris Studio under the strictest security measures. Colorgrading and post production were taken care of by 617 Digital in Düsseldorf. Creative direction was in the hands of Global Brand Design Manager Laurent Nivalle, and it was produced by Astuce Productions.
With its DS AERO SPORT LOUNGE, DS Automobiles is bringing a new type of car to life. Welcoming as well as distinguished, restrained as well as generous, intelligent as well as poetic, this concept car is a preview to our future.