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GoSee member JEFF LUDES staged the models LINCOLN NAUTILUS and LINCOLN NAVIGATOR in the desert against a modern architectural backdrop on commission for Hudson Rouge.
“With my team, I spent a couple of hot and windy days in the California desert around Palm Springs. Shooting for the Lincoln brand's social media channels meant a refreshing and loose approach to the project, moving fast, and really conveying the mood of the vehicles and location. For the powerful Navigator, I shot on dramatic roads at sunrise. And for the sleek Nautilus, a beautiful modern home was chosen, giving plenty of unique opportunity to play with light, shadows and reflections.'
Responsible from Hudson Rouge were Creative Director Kevin Teevens, Assoc. CD Stephen Wright and Art Buyer Sara Gold.