An impressively roomy interior, high-tech comfort, cutting-edge driver assistance systems: When the new Hyundai Santa Fe takes off, it leaves the daily grind behind. A place for you, your loved ones and moments to remember. Now in its fourth generation, the successful model sports a European look, smooth contours, lots of chrome, and elegant proportions. Jeff Ludes photographed the new Hyundai Santa Fe in Northern California and presents the result here on GoSee.

“The project was a true Northern California road trip, with remote locations dotted along the rugged coast. Each shoot day was carefully planned to not only cover the extensive shot list but also to allow time for freestyle exploration – shooting talent, car-to-car, or anything else that caught my eye,” the photographer tells GoSee. The agency was Innocean USA with Creative Director Pat Zimmerman and Art Buyer Barb Sanson.