News // 19 News by Jeff Ludes

Personal project with the new Porsche 911 by JEFF LUDES

The new PORSCHE 911 continues to raise the bar for the future when it comes to exclusive sportiness. JEFF LUDES photographed the car at California’s Salton Sea and in the desert.

“I recently spent a day in the California desert with Porsche’s latest generation of one of the all-time greats, the 911. As on all my personal projects, the goal was to explore the locations, and look for the magic as it happened. The small crew started at sunrise with a drone and running shots, winding amongst sand dunes. In the mid-day light, we headed up rocky mountain roads, and then back down again to catch the sunset and purple dusk over the Salton Sea. Shooting entirely hand-held meant I came away with hundreds of options, and after careful selection and some color correction, here are the results.'”

After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design. He graduated in 2002. Following advice to “shoot what you love”, he was surprised to find a provocative challenge in automotive photography – to make a product beautiful, in an image that creates an emotional connection.
24.02.2020 show complete article

 

JEFF LUDES photographs the hybrid car HYUNDAI IONIQ - electrifying dynamics of the next generation

JEFF LUDES photographed the new HYUNDAI IONIQ in Los Angeles for the agency Innocean with Creative Director Pat Zimmerman and Art Buyer Rob Beckon. It was produced by Anne Tower, and post was taken care of by Studio KB. “The 8-day shoot moved fast with plenty of action and lifestyle shots, plus a day of video. I found that a well-organized shoot makes for a good mood of everyone on set, as you can see in the BTS video.”
10.02.2020 show complete article

 

JEFF LUDES photographs the Acura MDX PMC Edition in Acura’s innovative Performance Manufacturing Center for Mullen-Lowe

JEFF LUDES photographed for ACURA, the luxury brand from Honda. “I recently had the chance to travel to Acura’s innovative Performance Manufacturing Center to document their newest limited-edition offering, the MDX PMC Edition. They followed along with the production process, paying special attention to the hand-finished Valencia Red Pearl paint, which looked stunning against the stark factory background.”

The agency was Mullen-Lowe with Creative Director Eric Schroeder, Art Director Sebastian Walker and Art Buyer Carmen Lam. Post production was taken care of by Studio KB.
10.02.2020 show complete article