News // 78 News by JSR Agency

Packaging design for the launch of ‘Flavored Spiced Cherry Rum’ from Swedish brewery KOPPARBERG by Iain MACARTHUR c/o JSR AGENCY

Swedish brewery KOPPARBERG is specialized in cider, gin and hard seltzers, and was originally founded by local brewers. After a few obstacles, it became the property of brothers Peter and Dan-Anders Bronsman, who still run the business to this day. At the moment, they are advertising their product ‘Flavored Spiced Cherry Rum’, for which Iain MACARTHUR c/o JSR AGENCY London was commissioned by Elmwood Design to create the packaging. JSR AGENCY : “Kopparberg, who are famous for their flavor combinations, have created a cherry spiced rum that’s been infused with a bold cherry fruit flavor and is a first for the brand.” Iain’s illustration shows you the Swedish town of Kopparberg surrounded by dark forests and wild animals. Kopparberg is located in central Sweden in the municipality of Ljusnarsberg, boasts a total population of 3016, and besides delicious cold beverages, also has plenty of nature to show for.

Rob Salvesen, Head of Marketing for Kopparberg says: “Last year, we burst onto the spirit scene and successfully launched Kopparberg Premium Gin using our flavor expertise. Feedback from our fans showed us that we couldn’t stop there! Now, we are exploring our darker side with a cherry spiced rum that delivers everything you’ve come to expect from Kopparberg, full fruit flavor and zero compromise when it comes to taste.” He continues : “The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavor they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference.” GoSee :
20.08.2020 show complete article


Cadbury presents ‘Freddo Treasures: Space Series’ – stills and animations by the creative team from Carioa Studio c/o JSR AGENCY on commission for VCCP for you on GoSee

“CARIOCA STUDIO c/o JSR AGENCY was commissioned to create stills and animations for Cadbury Dairy Milk’s Freddo Treasures range (VCCP). The campaign features Freddo and his friends in dramatic scenes set throughout the galaxy. It will run across outdoor, video-on-demand, social media and online video channels.”

VCCP : “The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set throughout the galaxy. Building on last year’s campaign, Cadbury hopes that Freddo Treasures: The Space Series will spark parents’ and children’s imaginations to take their adventures into new dimensions. Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk buttons along with a space-themed toy or game and has 76cal per pack.” 

About – Cadbury is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, The Daily Telegraph named Cadbury among Britain’s most successful exports in 2013. GoSee :
20.08.2020 show complete article


‘Be like the Money Calm Bull’ – JSR AGENCY presents you the MONEYSUPERMARKET campaign by CARIOCA STUDIO on GoSee Group PLC, founded in 1993 by Simon Nixon, is a British company for price comparison websites specialized in financial services. CARIOCA STUDIO c/o JSR AGENCY was entrusted with the latest ‘The Money Calm Bull’ 2020 campaign across all channels: TV, BVOD, OOH, Radio, Social, Digital and CRM.

Lloyd Page, Marketing Director of MoneySuperMarket, on the campaign : “The new campaign sums up that feeling in a more powerful and distinct way than we have done before, allowing a far greater consistency in our execution. So, when it comes to your finances and bills, Be like the Money Calm Bull, and Get Money Calm.”

About – Group PLC is an established member of the FTSE 250 index. Through our leading and trusted brands, we are committed to providing our customers with the services, tools and products they need to grow their money. In 2019, we helped our users to save an estimated £2.0bn on their household bills. Our business model is a data-driven marketplace, providing offers to customers that they cannot get elsewhere, value to our providers and a track record of returns to investors.

MoneySuperMarket is the UK’s leading price comparison website. We provide free, online tools to help people manage, save and grow their money, by enabling them to compare and switch Insurance, Money and Home Services products. GoSee:
05.08.2020 show complete article