News // 74 News by JSR Agency

The Country Show & British Summer Events in wonderfully edgy reportages and bizarre snap shots by Arnhel De Serra c/o JSR AGENCY

Seeing the absurd in everyday life is the speciality of lifestyle & reportage photographer Arnhel De Serra c/o JSR AGENCY. The London-based agency presents us here on GoSee its mischievous take on its fellow countrymen. “Arnhel De Serra has documented rural county fairs for a number of years, and the results are a joyous peek inside rural communities, eccentricities and English traditions. The Museum of English Rural Life in association with Reading University has launched ‘The Greatest Online Agricultural Show’ and celebrates Arnhel’s work: As The Greatest Online Agricultural Show launches, this is the perfect time to revisit the extraordinary work of photographer Arnhel de Serra. His amazing exposé of The Country Show was shot between 2004 and 2014 and captures the quirky, strange, and invitingly surreal world of rural shows.

Country shows are meeting points between urban and rural, between spectator and exhibitor. Different worlds collide and create new ideas of the countryside. This small selection of images reminds us of the fleeting moments that bring these events to life.

London-based photographer Arnhel’s work is comical, disruptive, political, humorous, colorful and multi-layered. At heart, he is nosey and curious about other people’s business. He loves to see the absurd in everyday life. His eye is constantly roving and casting around for opportunities - why make it up when the real world is so rich with potential? His client list includes Aston Martin, BP, Freesat, Halifax, Leica Fotografie International, M&S, Nat West, Sothebys, Stagecoach, The Jewish Museum, The National Trust, and Virgin Trains.
03.06.2020 show complete article


“Goodwood to Cote d’Azur” – the ROLLS ROYCE SILVER BULLET DIGITAL campaign by SIMON STOCK c/o JSR AGENCY with CG and Art Deco illustration on GoSee

Simon STOCK c/o JSR AGENCY was commissioned by ROLLS ROYCE for the campaign ‘Goodwood to Côte d’Azur: The Journey of Dawn Silver Bullet’. “Car photographer Simon Stock was commissioned to shoot the stills in the studio, pre-lockdown, for the new Dawn Silver Bullet collection by ROLLY ROYCE. The campaign recreates a nostalgic poster campaign in the spirit of the Grand Tour of the twenties. Glamorous locations await... as soon as we are able to leave our homes! The images will be used for Events, App and Digital worldwide.

Dawn Silver Bullet is a modern emblem for those seeking spontaneous escape and adventure. In this four-part series, father and son act on inspiration and take the open road as a team. Follow along as they venture into the unknown and establish a bonding tradition, destined to be passed on from generation to generation.⁣

The Dawn Silver Bullet Collection embodies the spirit of the roaring twenties, a period in time when it became popular to embark on a road trip – a Grand Tour. The Dawn Silver Bullet is the perfect car to do that in. The look and feel of this campaign are inspired by the beautiful travel posters of that period. It takes the Art Deco styles of illustration and typography and adds a contemporary spin.

The campaign films and imagery are a combination of live-action and illustration/animation. The car and cast begin each chapter as fully animated stylized renders and transition into live-action shots and locations.

It’s a classic journey from Goodwood, the home of Rolls-Royce down to the Cote D’Azur in the south of France, passing through Paris and Reims in the Champagne region before heading south to the Mediterranean sun. A luxurious virtual trip using an elegant combination of motion control, CG and illustration, highlighting this beautiful car and its fascinating heritage.”
21.04.2020 show complete article


‘The Lighthouse’ for VIRGIN ATLANTIC’s VERA magazine - with illustrations for the impressive film featuring Robert Pattinson and Willem Defoe illustrated by Ruby FRESSON c/o JSR AGENCY

Enough to drive a good lad mad or a mad man madder.... For Virgin Atlantic’s VERA magazine, illustrator Ruby FRESSON c/o JSR AGENCY produced a feature on The Lighthouse, a film spectacle starring Robert Pattinson and Willem Defoe. The film centers on two lighthouse keepers trying to maintain their sanity while living on a remote and mysterious New England island in the 1890s. The Lighthouse is the latest film by Robert Eggers, “the visionary filmmaker behind modern horror masterpiece The Witch”, ... and can be seen on the silver screen since 2019.

Ruby illustrated an interview with a real-life lighthouse keeper on the myths of the unique job still rampant in the 21st century. JSR AGENCY: “An interesting departure for Ruby, whose work usually abounds with color, these atmospheric illustrations were all created in black & white as a nod to the film.”

Watch the trailer, enjoy the illustrations and GoSee THE LIGHTHOUSE – or as Robert Eggers would put it: “Tag yer best son of a bitch bastard liar friend then walk ‘em straight to the nearest theater!”

10.03.2020 show complete article