News // 114 News by JSR Agency

Painting, Ceramics & Portraiture - new entry Charlotte MEI c/o JSR Agency with her inspiring portfolio on GoSee

An endless source of inspiration is the portfolio of Charlotte MEI c/o JSR Agency. In strong colors with simple forms, her paintings exude a warm and relaxed look and feel at the intersection between art and commerce. 'Charlotte Mei is an artist and illustrator who works and exhibits widely in the UK and internationally. Charlotte’s approach to creating sculpture, paintings, illustration and animation is as unburdened as can be. With a bold and playful use of color, form, and gestural mark-making, she creates landscapes and abstracted figures, still lifes and spirited portraits. Clients include Hermès, Sony Music, Casio, Beams, Rimowa, the V&A Museum, Converse, Smythson, and Nike. Charlotte lives and works in London'.

It's Nice that just recently interviewed the painter on her Lord Of the Rings project. Several more works by Charlott are available via JSR AGENCY.
18.06.2019 // show complete article

Projected Beauty - retouching brief for VITTORIA COFFEE by CREAM ELECTRIC ART c/o JSR Agency

For Australian coffee brand VITTORIA COFFEE, CREAM ELECTRIC ART c/o JSR Agency took care of post production of the motifs which were photographed by Ian Butterworth @ Louis&Co on commission for the agency @loyalhq (ECD: Paul Fenton, Exec Producer: Olly Loveday).

Projected Beauty @vittoria_coffee Fashion designs projected Loyal Agency @venroy_sydney @louisandco @raemorrismakeup @gavinanesburybeauty @creamelectricart
18.06.2019 // show complete article

From CGI fruit to Rio Tinto's animated Future Vision - CGI, Creative Retouching & Animation by CREAM ELECTRIC ART c/o JSR Agency

Mouth-watering CGI for Oak Milk, Starburst Fruit Chews (Creaytive Melbourne) or Rainbow Slurpee for 7-Eleven in CGI  are only a few of the projects realized by CREAM ELECTRIC ART c/o JSR AGENCY. Here on GoSee, JSR AGENCY introduces the creative team from Australia.

'CREAM ELECTRIC ART c/o JSR Agency is a multiple award-winning creative production studio based in sunny Sydney. The team works with clients worldwide to create striking and beautifully crafted assets that span a broad range of still and moving content, including interactive, VR and AR. Formed just over a year ago when two of Australia’s most celebrated production specialists, Electric Art and Cream Studios, came together bringing their collective talent under one roof. Directors Bruce, Caroline, Inness, Steve, Piete, and Karl bring around 200 years of combined industry expertise to the table to lead their team of talented, multidisciplinary CGI artists, retouchers, animators, and producers.

Luerzer’s Archive ranks them as one of the top three digital artists internationally. They've been lucky enough to have worked with some of the biggest brands, ad agencies and photographers around the world, and their campaigns have won awards at every major international award show.'

The animation which we present here as an opener is described by CREAM ELECTRIC ART as follows : 'This animation brief required us to tell the story of Rio Tinto's future vision for mining taking reference from a 2D illustration and revisualizing it in 3D Animation. In essence, this meant creating a multi-scale, fully animated world that describes the process of the modern mine from pit to port. The challenge was to keep a highly treated CGI animated look and still be able to transition into real live-action footage and then back again into the animation. We achieved this by projecting footage onto the CGI “world” screens, then animating them out to full frame (Agency: Marcel | Agency Producer: Simon Davis | Stills image reference: Jason solo @ Jacky Winter).
18.06.2019 // show complete article