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news | LS Productions : scouts impressive Scottish locations to film the FORD Eco Sport SUV Spot, produced by Radical Media & GQ FRANCE editorial

The choice for FORD fell upon Scotland for the 'Built For Your Next Steps' spot, which is now promoting the new FORD EcoSport Model. Creatively responsible was GTB, production: Radical Media and LS Productions, direction: Josh & Xander.

LS PRODUCTIONS lets GoSee know : "The cinematic advert pays tribute to the narrative device used in classic movie scenes as the shot focuses on a character’s foot as they step out of a vehicle to confront a challenge. In the advert the dramatic camera technique is adapted to introduce us to a cast of everyday British individuals. Identified only by their footwear, we see each anonymous character step gallantly out of their Ford EcoSport cars. As each character takes their next steps, the commercial shows a range of unique but sentimentally British journeys."

LS Productions closely collaborated with Radical Media to find the best backgrounds for every specific story, no matter how short. To do so, it was necessary to choose from their large...

27.01.2018 //    ADD article TO MY GOSEE // 13 items in this article // SHOW article