News // 43 News by LS PRODUCTIONS

Zlatan x SAMSUNG, Swedish soccer god Zlatan Ibrahimovic is the SAMSUNG Brand Ambassador - location support of the campaign in photos, 5-sec. clips and a 2-min. interview by LS PRODUCTIONS

Why does a telephone need a frame if the screen is what stands for experience? Why should we turn off the TV if we could instead turn it into a piece of art? SAMSUNG doesn't take anything for granted and always asks what's next – which keeps them keeping on. But they're not the only ones! Few of us question their surroundings like self-proclaimed Swedish soccer god Zlatan Ibrahimovic.

Zlatan Ibrahimović (born on 3 October 1981 in Malmö) is a Swedish-Bosnian soccer player who is under contract at LA Galaxy in the Major Soccer League. He was the only striker to take home the Guldbollen award eleven times as Swedish Soccer Player of the Year – 10 times consecutively. He is among the best strikers worldwide, particularly for his exceptional technique and spectacular instincts. From 2001 to 2016, he was active for the Swedish National team and is their record-breaking striker with 62 goals.

SAMSUNG on their newest coop partner : "Can a guy from Rosengård really become the captain of the national team? Is it possible for a 1.95 meter tall striker to dribble with technical precision? Where's he going next? What's up next? Zlatan's reaction is always challenging, astounding and inspiring. Now our cooperation starts, so we can continue to second guess what's expected. Together with Zlatan, we are challenging the way we look at technology and ignore old rules and standards." Where will the ride take us? Who knows, but SAMSUNG promises it will sure be fun.

At the moment, Zlatan who is not participating in the World Cup is busy analyzing the games on location in Russia as an expert for den TV station beIN Sports. We present you the clips with the clever gadget lover Zlatan on GoSee. The advertising agency was NORD DDB, and it was directed by Sebastian Reed. Responsible for the locations was LS PRODUCTIONS. Go & See :
24.06.2018 // show complete article

German soccer star Emre Can shows you how style goes... filmed for H&M by Donald Schneider Studio, with production support from LS PRODUCTIONS

H&M presented the new men's collection SELECTED BY EMRE CAN at the beginning of March, for which German soccer player Emre Can presented his exclusive selection of suits. It has been available since 8 March 2018 in all H&M stores with a men's department in Germany and in selected markets as well as online.

“H&M was part of my childhood and youth like hardly any other brand. We didn't have that much money back then, but it was still important for me and my parents to be well dressed. H&M has aways known how to create great looks that didn't make you look like a poser. I have always been true to myself and my style and still like to wear clothing from H&M to this day,” says Emre Can. The German national soccer player with Turkish heritage grew up in Frankfurt and now plays for FC Liverpool in the British Premier League.

Director of the spots was Donald Schneider, who was also CD of the campaign. The campaign was produced by STRANGE CARGO FILM, with location scouting by LS PRODUCTIONS.
24.06.2018 // show complete article

Miko Lim photographed French soccer superstar Paul Pogba for the World Cup issue of ESPN magazine - production: LS PRODUCTIONS

"Paul Pogba Is Ready To Shine" goes the title of the mag ESPN in his cover story for the June 18 World Football issue. The soccer player was photographed by Miko Lim, with production support from LS PRODUCTIONS. Paul Labile Pogba is among the most famous French soccer players. Since August 2016 – after the most highly paid transfer in soccer history – he has had a contract with Manchester United. The 25-year-old superstar in the midfield is fighting for France and the title at the soccer World Cup in Russia.
22.06.2018 // show complete article