Magnus Winter


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news | ‘The New RWE’ - the campaign for the new RWE brand identity, developed by Scholz & Friends Berlin, was photographed by MAGNUS WINTER with a focus on people, nature and technology

‘Our energy for a sustainable life.’ Since RWE is undergoing strategic realignment, the energy supplier has given itself a new brand identity – as a modern corporation and one of the ‘world’s largest producers of electricity from wind and sun’. The RWE image world has also changed : It now has a stronger focus on people, nature and technology. Enter MAGNUS WINTER.

Magnus travelled with his team and the creatives from Scholz & Friends Berlin to the Welsh coast where they staged the campaign motifs against an ever-changing backdrop of sunny to stormy weather. By the way, Magnus Winter was also the director in all films as well as for all moving image material.

Climate neutral by 2040, one of the global leading companies for renewable energies, a responsible electricity producer from all energy sources – this short formula is what the new RWE stands for. And for its strategic realignment, the company has set its sights on ambitious goals, the foundation of which is a three-stage CO2...

14.07.2020 //    ADD article TO MY GOSEE // 8 items in this article SHOW COMPLETE article

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