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News // 38 News by MAGROUND

MAGROUND x MAYBACH – Redefining Automotive Excellence with High-Resolution Imagery

New marketing visuals for the MAYBACH luxury SUV: the high-resolution backplates and HDR domes from MAGROUND provide a practical solution without sacrificing the elegance associated with the Maybach brand.

Their vast collection of affordable high-quality stock images is a testament to their commitment to accessible excellence, providing a cost-effective yet luxurious backdrop that complements the design and prestige of the Mercedes-Benz EQS Maybach SUV.

In their latest campaign, this dynamic synergy is on full display. The EQS Maybach SUV emerges not merely as a vehicle but as an icon, set against the versatile and high-quality backplates from MAGROUND.

 
29.02.2024 show complete article

 

MAGROUND offers PRIVATE PROPERTY LOCATIONS

The new MAGROUND private property photo production with more than 1300 backplates and HDRIs is now online :

“At MAGROUND, we offer private property locations that come with a property release, ensuring that all third-party rights related to the architecture, the owner, and the environment have been cleared. We have worked on extended productions for numerous villa properties that have been tailored specifically to the needs of automotive visualizations. Our content includes endless camera angles, HDR domes, and both day and night versions, all of which with a property release included.”

 
29.02.2024 show complete article

 

MAGROUND brings the thrill of the TOYOTA SUPRA to life with high-quality imagery

MAGROUND, the leading provider of high-quality backplates and HDRi, is proud to announce its collaboration with TOYOTA USA for the 2023 SUPRA campaign – providing images that underscore the design and performance of the vehicle.

In the world of automotive marketing, the power of visual storytelling is hard to overstate. It’s not just about showcasing a car – it’s about creating emotion, conveying a lifestyle, and capturing the essence of speed and elegance.

“At MAGROUND, we are well aware that the right background can be the difference between a good car campaign and a great one. Which is why we were so delighted to collaborate with Toyota on the campaign of their latest Supra model – the epitome of power, agility and style. Our job : provide a series of backplates and HDRi that were not only a match for the dynamic character of the Supra but also elevated its presence in each & every frame.

Choosing the perfect scenes for the Supra has been a journey of creativity and precision. The creative team from Saatchi combed our comprehensive library in search of images that reflected the Supra’s unique personality. From urban landscapes to open roads, each background chosen was designed to complement the car’s sleek design and powerful look. Finally, to combine everything and make it pack an even bigger punch, elements of the backplates were colorized in the same bright orange color as the Supra.”
04.12.2023 show complete article