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The new Flying Spur is a unique combination of sporty dynamics and modern craftsmanship with cutting-edge design. The clear lines, flowing contours and balanced proportions of the new Flying Spur make for a sophisticated appearance. MARC TRAUTMANN photographed the new campaign for KEKO London between skyscrapers and urban canyons in New York City. Creative Direction was in the hands of Iain Ross, and the agency producer was Sam Henshaw.
“The new Bentley Flying Spur global imagery was photographed and produced in New York City. The car was rendered via CGI, and post production was taken care of by MAINWORKS. All shots were tracked via a virtual rig. The breathtaking architecture and atmosphere of one of the most thrilling cities in the world served as the perfect stage for this majestic car which is designed for maximum performance.” MARC TRAUTMANN tells us about the production.
“The brief was to show the emotion, power, and majesty of the new Flying Spur in the images. We are...