News // 13 News by Mainworks GmbH

featured by Marc Trautmann : MARC TRAUTMANN stages the new Bentley Flying Spur in New York City for Keko London – a majestic masterpiece of design and performance shot in one of the most thrilling and exciting cities

The new Flying Spur is a unique combination of sporty dynamics and modern craftsmanship with cutting-edge design. The clear lines, flowing contours and balanced proportions of the new Flying Spur make for a sophisticated appearance. MARC TRAUTMANN photographed the new campaign for KEKO London between skyscrapers and urban canyons in New York City. Creative Direction was in the hands of Iain Ross, and the agency producer was Sam Henshaw.

“The new Bentley Flying Spur global imagery was photographed and produced in New York City. The car was rendered via CGI, and post production was taken care of by MAINWORKS. All shots were tracked via a virtual rig. The breathtaking architecture and atmosphere of one of the most thrilling cities in the world served as the perfect stage for this majestic car which is designed for maximum performance.” MARC TRAUTMANN tells us about the production.

“The brief was to show the emotion, power, and majesty of the new Flying Spur in the images.⁠ We are presenting the imperial blue car in downtown New York City and the Silver Tempest Spur on major roads between cities.⁠ Two different varnishes, two trim levels – all visualized via CG technology. These images are used mainly in the new brochure for the Flying Spur,” the team from MAINWORKS adds.
 
02.09.2020 show complete article

 

Gaming without compromises – MAINWORKS GMBH and photographer Per Schorn produce the OMEN campaign for Global Player HEWLETT PACKARD

Photographer Per Schorn and post production company MAINWORKS produced once again for the  latest OMEN campaign. Omen is the gaming and esports unit of Hewlett Packard, one of the  largest American PC and printer manufacturers. Per photographed the series with influencers and e-gamers including Sjokz, Frankie, Marckoz HD, LeFloid, Croix, and Mojo in Berlin, Frankfurt and Prague. Jeremy Joel Josy (Head of Global Marketing, Gaming and Esports of HP) from the client and the creatives Ben and Robbin from the agency Mediamonks put together the image selection – and that in only a few hours after shooting. To meet the tight schedule, MAINWORKS already began to post-produce the first photos while Per was still photographing. “All in all, 67 photos were selected and had to be finished within two months after the first shots.” MAINWORKS tells GoSee.

HP on the OMEN series: “HP Omen Notebooks stand for gaming without compromises. An OMEN by HP Notebook offers everything that a gaming notebook needs. Strong processors like the Intel Core i5 and Intel Core i7 CPUs, 8 GB RAM or even 32 GB. GeForce graphic cards with 4 to 8 GB RAM. And HDD drives with up to 1024 GB storage as well as SSD drives with up to 512 GB. The spacious 15” or 17” display shows gameplay in Full HD, some even in Ultra-HD with 120 Hz. An additional HD display can be connected. Slim with a weight between 2.2 and 3.78 kg, OMEN by HP Notebook is perfect for gamers on the go. Whether for a game after work on a business trip – or at a LAN party.” GoSee: hp.com///c-omen-by-hp-gaming-notebooks

CREDITS
Head of Global Marketing, Gaming and Esports HP: Jeremy Joel Josy
AGENCY: MEDIAMONKS
Executive producer: Lauren Becker
Lead Films producer: Lennart Deen
Lead producer: Cecilia Carmona
Account Director: Timea Vegh
Creative Director: Ben Philips
Creative: Robbin Runsten

PHOTO CREW FRANKFURT
Photographer: Per Schorn
Production Frankfurt: Moodwillig, Nadja Dragovic
Styling: Jeanine Fettig
Set Design: Hendrik Zimmer
Make-up Artist: Ellen Swiezy

PHOTO CREW BERLIN
Photographer: Per Schorn
Production: Uwe Hetzner
Styling: Julius Fargo
Make-up Artist: Viola Finkenrath
Set Design: Matthias Leton

PHOTO CREW PRAGUE:
Photographer: Per Schorn
Production via Film: Milk & Honey Films

08.06.2020 show complete article

 

‘#Vorn – Mobility for tomorrow and today’ MAINWORKS takes care of post production of the campaign photographed by Per Schorn for Shell AG and Serviceplan

Per Schorn photographed the campaign ‘#VORN – Mobility for tomorrow and today.’ for the agency Serviceplan and the client SHELL. On location, Per and MAINWORKS agreed on the look with the agency and client and then finalized it later in the Mainworks office.

Shell sees itself as a path-breaking mobility partner and offers alternative drive systems, high tech at the station or innovative fuels. The result are a variety of office situations and scenes directly at the station in portrait und landscape format in order to provide material for use online in addition to the classic ad formats.

Moodwillig was in charge of post production, location scouting and casting. Hair & make-up were in the hands of Esther Doeppes and Lisa Cespiva, with styling by Jeanine Fettig.
02.03.2020 show complete article