MANA / Morag Jones

Art Buying

Head of AB · Producer
London, USA
 
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news | 'Together we thrive!' MANA MEDIA GROUP produces the worldwide HSBC's Global Airports & Brand Relaunch Campaign in cooperation with Saatchi & Saatchi London and Art Producer Morag Jones at UPDATE!8BERLIN

MANA presents the visually stunning campaign for the HSBC Global Airports & Brand Relaunch campaign on GoSee, created for Saatchi & Saatchi: 'MANA were excited to partner again with our friends at Saatchi & Saatchi to create the prestigious HSBC global airport & brand relaunch.

MANA explains: “HSBC’s most ambitious and unprecedented OOH campaign to date promotes its new brand promise 'Together we thrive’ and is the brand’s first complete refresh in 3 years. A series of 79 different creative executions, viewed through the lens of HSBC’s iconic hexagon, tell of HSBC’s trade, education, diversity, inclusion, and sustainability stories.

Layouts, often amplified in triptychs, are being rolled out simultaneously all over the world – including airports like Heathrow, L.A., Dubai, Beijing – covering 1,500 jet bridges and 94km of passenger walkways (or the equivalent of 846 football fields). In contrast to previous years, travelers are now also engaged throughout their journey with...

23.08.2018 //    ADD article TO MY GOSEE // 22 items in this article // SHOW article
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