News // 4 News by MANA
MANA presents the visually stunning campaign for the HSBC Global Airports & Brand Relaunch campaign on GoSee, created for Saatchi & Saatchi: 'MANA were excited to partner again with our friends at Saatchi & Saatchi to create the prestigious HSBC global airport & brand relaunch.
MANA explains: “HSBC’s most ambitious and unprecedented OOH campaign to date promotes its new brand promise 'Together we thrive’ and is the brand’s first complete refresh in 3 years. A series of 79 different creative executions, viewed through the lens of HSBC’s iconic hexagon, tell of HSBC’s trade, education, diversity, inclusion, and sustainability stories.
Layouts, often amplified in triptychs, are being rolled out simultaneously all over the world – including airports like Heathrow, L.A., Dubai, Beijing – covering 1,500 jet bridges and 94km of passenger walkways (or the equivalent of 846 football fields). In contrast to previous years, travelers are now also engaged throughout their journey with multichannel output and DOOH screens linking to apps on travelers’ smartphones. HSBC estimates the ads will be seen by 900 million passengers in the summer of 2018 alone.”
For this mammoth project, MANA devised the content strategy, providing project consultancy, managing picture research, shoot commissioning, production and rights clearances. From unearthing rare historic city-scapes to region specific otter species and casting the future stars of Hong Kong’s rugby 7’s, MANA had it covered with regard to the motifs.
“We did Content Strategy, Project Consultancy, Art Buying & Commissioning Photography, Illustration etc, Photo Production, Picture Research & Content Acquisition and Rights Clearances.”
More information is available via VIMEO and on the website of the MANA MEDIA GROUP. We are delighted that Art Producer Morag Jones is supporting the GoSeeAWARDS as a juror. And meet her personally at UPDATE!8 on 19 October in Berlin.
HSBC LAUNCH VIDEO 30 from ManaMediaGroup on Vimeo.
23.08.2018 // show complete article
We are delighted that Creative Producer/Art Buyer Morag Jones is supporting the jury of the GoSeeAWARDS. She has lived in London for several years where she works as Senior Art Producer/Art Buyer for the ManaMedia Group and agencies such as Saatchi & Saatchi London. Always in search of new talents, she knows what photographs her clients require and offers production services for print, social media or film campaigns in addition to art buying. Here on GoSee, we introduce the ManaMedia Group wit their latest showreel, a new Biarritz office and a selection of works. Find out more from Morag in person at UPDATE BERLIN.
MANA was in charge of art buying and production for the ASICS X INCREDIBLES 2 campaign. "MANA are honored to have been involved in the creation of a series of films for our friends at ASICS, working closely with their partner Disney-Pixar and the creative agency FRUKT... Ahead of the release of the hotly anticipated family blockbuster Incredibles 2, Asics will deliver a cross-media campaign to get families moving this summer. With today’s population the least active in history, ASICS will target thousands of families to inspire them to get active together." Further details are coming soon or available via MANAGROUP and ASICS.
27.06.2018 // show complete article
"TVC and digital campaign executed by our Biarritz-based French office for Folke Film, agency DDB and their client Skoda. The 45-sec spot features Swedish TV personality Lena Stübner exploring the breathtaking French Basque Country and Les Landes landscape in her new Skoda Octavia Scout.
In addition to providing full-service, on-location productions and studio shoots, MANA’s Biarritz office is our spiritual headquarters. Our team of native producers and location managers will help you access refreshing and untapped locations in the south-west of France and the Basque country. We offer PPMs in the sand, top-down cruising through the Pyrenees, sunrise surfs and sunset aperitifs, and tasting the latest and best Bordeaux vintage."
27.06.2018 // show complete article