News // 1 News by Leo Burnett - Laeufer
We are delighted that Creative Director Marcel Guenthel is supporting the jury of the GoSeeAWARDS and attending UPDATE!8BERLIN.
Since 2011, the creative mastermind at Leo Burnett Laeufer in Berlin has focused on fashion & lifestyle as well as brands that want to offer their customers a lifestyle experience. "Everything from brand development and branding across all design disciplines to advertising is created – a good example of which is ABOUT YOU – where we developed names, the logo, design guidelines, photo style, and on- and offline design," Marcel tells GoSee, who works for clients including Swarovski, L'Oreal, ITEM m6, HUGO and HUGO BOSS, La Prairie, and Douglas.
"Since 2009, Leo Burnett Laeufer has been the design agency of Leo Burnett Germany – led by Andreas Laeufer with his unique design and lifestyle expertise. Andreas is one of the founders of TANK magazine in London, where he worked for the most important fashion brands in the world before Leo Burnett."
Creative responsibility was in the hands of Marcel Guenthel for the new brand campaign of online erotic dealer AMORELIE. On air under the brand claim 'We love differently today' is an image spot of 20 and 30 seconds length. With the campaign, Amorelie wants to encourage viewers to find out what a happy love life means to them.
The campaign is meant to depict the various facets of how people love each other: Without mental limits, without pointing any fingers, and no right or wrong. The focus of the image spot, which is based on a mixture of erotic flair and lifestyle, is on naturalness and authenticity of the actors. Responsible for production was E+P Films Munich, and they were directed by Dutch creative Nina Aaldering. Support from the agency for the project came from Creative Director Marcel Günthel and client consultant Hanna Sebralla.
We also present the ITEM m6 campaign here on GoSee, which he realized togther with Kristian Schuller.
09.10.2018 // show complete article