Markus Wendler

Advertising · Landscape · Transportation
Hamburg, Los Angeles
 
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news | 'Choose Everything' international campaign for the Toyota C-HR HYBRID photographed on commission for The&Partnership Italia by Markus Wendler

The Toyota C-HR HYBRID stands for urban life style, and MARKUS WENDLER photographed the international campaign on commission for The & Partnership Italia (Creative Director: Fabrizio F. Caperna, Creative Team: Giambattista Menna, Roberto Ottolino, Project Manager: Federica Pasculli, Agency Producer: Ella Elliott). We have the two motifs TOKIO and CLUB here on GoSee.

The agency on the campaign: “With the new claim 'Choose Everything', the campaign reinforces the strategic positioning of the car: starting with the distinctive features of a hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotional contrast between apparently incompatible values (dynamism vs. respect, power vs. silence, style vs. energy). The result is a complete, conscious, waiver-free choice: Toyota C-HR Hybrid.”

12.11.2018 //    ADD article TO MY GOSEE // 2 items in this article // SHOW article
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