Markus Wendler

Advertising · Landscape · Transportation
Hamburg, Los Angeles
 
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news | MARKUS WENDLER presents the Japanese art of fencing, Kendo, and the new RS7 with thrilling meditative imagery in his transportation & lifestyle project, the ‘AUDI RS7 BOOK’

MARKUS WENDLER brings us a thrilling transportation & lifestyle project in the form of a book. Background: the launch of the new RS7. Wild and untamed or rather commanding and aesthetic? In the new Audi RS 7 Sportback, Coupé-like elegant design lines in tango red meet the brute force of the V8 TFSI engine. Innovative technology meets intuitive dynamics. Markus paired the vehicle with a Kendo fighter. Kendo is the modern version of the originally Japanese art of sword fighting, as learned and practiced by the Samurai – and is the epitome of determination, moral integrity and speed. Which brings us full circle back to the AUDI RS7 Sportback.

“It was originally a job for Audi and Philipp & Keuntje, for which I co-produced lots of content. The material has been used to generate everything from the catalogue to an ad and social media content. The book is my personal summary of the job in the form of a storyline, encompassing the entire project,” Markus tells GoSee. Plus, RAMP MAGAZINE...

05.05.2020 //    ADD article TO MY GOSEE // 33 items in this article SHOW COMPLETE article

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