News // 59 News by Max von Treu
'ETERNA. Since 1863.' The year in which the Hönigsberg brothers founded the company in Vienna, marking the birth of today's ETERNA Mode GmbH. In 1927, ETERNA opened a branch office in Passau – hence the present location. ETERNA celebrated its 150th anniversary in 2013 in honor of its tradition as a shirt and blouse expert.
For the 2019 season, fashion photographer MAX VON TREU shot shirt and blouse collections from the renowned and extremely successful and richly traditional company. "A carefree summery interplay of light and shadow paired with natural elements reflect the class of the product and stand for desire and sensual emotion.
Art direction: Ulla van den Heuvel, production & casting: We love Artbuying, Art Producer: Sandra Bürkle, hair & make-up: Georgias Tsiogkas, digital support came from BLINK IMAGING, and Max is represented by Katrin Hohberg. eterna.de
22.01.2019 // show complete article
For online fashion platform BEST SECRET, MAX VON TREU photographed the Fall/Winter '18-19 campaign on commission for the agency THE GARAGE. Creative Director of the campaign was Nick Stasch, the motifs were styled by Lynn Schmidt, and post production was in the hands of BLINK IMAGING.
Best Secret GmbH, a subsidiary of Schustermann & Borenstein GmbH, is an online mail-order company for designer products with its HQ in Dornach near Munich. BestSecret operates a sales platform in the form of a closed shopping community and carries more than 3000 different designer brands. Max von Treu is represented by Munich-based agent Kathrin Hohberg. GoSee: bestsecret.com
04.12.2018 // show complete article