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Advertising • SOLOMON I WINTER in charge of art buying for the MONTBLANC Star Walker campaign with former astronaut Leroy Chiao for Jung von Matt/Next Alster

16.08.2019 • For the client MONTBLANC, SOLOMON I WINTER researched worldwide to find artists who tell astronauts' stories about what they miss most on Earth when traveling through space with the new writing instrument from the Montblanc Star Walker Collection. Artist and illustrator JaeHoon Choi from South Korea created a global campaign visual with the Star Walker pen as well as two films. Post production was taken care of by Harvest, with creative direction from the quill of Jung von Matt/Next Alster GmbH.

“In a fast-paced world like ours, it can be easy to forget how precious and magnificent the earth is. From outer space, it takes on a breathtaking beauty; a view reminding everyone to reconnect with our blue planet. The most unique insights of our planet come from those who have experienced space exploration first hand.

This year, we accompanied former astronaut Leroy Chiao to celebrate the inimitable moment when a space traveller gazes back at earth. The magical blue aura of the earth made him think about what he missed most on our beautiful planet.

Leroy Chiao is one of the few...

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