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Advertising • 'O-Moments' - new 02 campaign by BBDO with people motifs by Cecil Arp c/o Emeis Deubel

18.05.2019 • From now on, everything at O2 is about "O-Moments". With the new brand campaign by new lead agency BBDO Berlin, the brand of Telefónica Deutschland goes for content marketing. The emotional approach is based on the natural understanding of smartphone users that the devices give them access to digital entertainment anytime and anywhere. 'After the big win of its new client O2, BBDO Berlin approached Cecil Arp to shoot its first major campaign. Produced by AprilMay in Berlin, Cecil created a series of 'O-Moments' full of expression and personality,' says EMEIS DEUBEL.

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Advertising • Glam Production produces the BOLON EYEWEAR 'I SEE ME' campaign with Hailey Bieber in Los Angeles

14.05.2019 • GoSee member GLAM PRODUCTION, specialist for celebrity and fashion productions in Los Angeles, supported the BOLON EYEWEAR commercial. Hailey Bieber is the US testimonial for Chinese eyewear Brand BOLON.

The 2019 “I SEE ME” campaign is the new chapter of the BOLON individuality story. It is an ode to the celebration of individuality and women’s empowerment. It is about being connected to your surroundings, and being in the space where you feel most yourself. In this new campaign, Hailey Bieber is seen being free, embracing the freedom to be herself, connected to her true-self. Being authentic is the connection to Bolon’s soul, the essence of the “I SEE ME” story.

Hailey Bieber : 'I think it's important to work with brands that stand for something, and what I thinkBolon stands for is individuality, they respect diversity. I think the collection reflects that because there are so many different styles and so many things to choose from. I think Bolon wants people to be able to express their own style, and I think they give people the options to do so with their glasses....

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