Fashion • 569 News

Fashion • A New Era of Style! The Stylebop launch campaign staged with modern flair by Photographer and Director ANDREAS ORTNER on GoSee

16.09.2020 • ANDREAS ORTNER realized the latest launch campaign for the restart of the STYLEBOP online shop. In front of his camera stood hotshots the likes of Julian Schnyder, Edge Brendaly Emiliana, Eugenie Lee, and Ulrikke Bo. Styling was taken care of by Elke Dostal, with hair & make-up by Anna Neugebauer and Denise Grundmann. From the client, the photo and film production was supported by Julia Ünlu and Tewe Mass.

With the relaunch of STYLEBOP, Fashion ID is taking a broader online stance while addressing an entirely new target group, according to the company. “The clear orientation towards premium and high fashion taken by the luxury fashion platform represents the ideal complement to the assortment of online retailer Fashion ID,” we read in the press release. “With Stylebop, the company wishes to successfully establish itself on the luxury market and build relationships to suppliers accordingly. Having an extensive portfolio and broad network of distribution channels pays off today more than ever.” The new proprietary brand Stylebop is already being introduced at the relaunch.

As an...

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Fashion • ‘Wonders are everywhere – your only limit is your mind’ – the eye-catching F/W 2020 campaign for Swiss fashion house BONGENIE GRIEDER by ANDREAS ORTNER

16.09.2020 • ‘Wonders are everywhere – your only limit is your mind’ is the title of the new F/W campaign for BONGENIE GRIEDER, which ANDREAS ORTNER photographed in Zurich with Art Director Valerie Fromont. “Sometimes you just have to shift your perspective to see the world from a fresh angle, celebrate the power of optimism, the joy of seeing together, and the small pleasures of everyday life.”

Styling was taken care of by Filip Junker, with hair & make-up by Rahel Brady and Nicola Fischer, as well as production & casting by Alexandra Aberli.

BONGENIE GRIEDER has been the go-to address in Switzerland for fashion since over 125 years. On approximately 17,000 square meters dedicated entirely to elegance, the group carries far more than luxury goods – it offers genuine lifestyle. This elegance is also reflected in the pleasant atmosphere of its 15 boutiques located throughout Switzerland.

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Fashion • ‘Creating Moments’ – P&C Düsseldorf campaign by ANDREAS ORTNER, photographed in the Bavarian Alps

16.09.2020 • ANDREAS ORTNER photographed the latest ‘Creating Moments’ campaign in the Alps for PEEK & CLOPPENBURG Düsseldorf together with Art Director Julia Ünlu, stylist Birgit Schlotterbeck and hair & make-up artist Anna Neugebau (production by Luminosa).

Since 1901, Peek & Cloppenburg has stood for first-class clothing. What started out with two stores and expanded into mail order, today boasts a branch network of 68 shops in Germany. Peek & Cloppenburg combines fashion of famous designer brands in just one stop, which can be found in stores or online.

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Fashion • UFFF Underwear coming soon – Gary ENGEL c/o HILLE PHOTOGRAPHERS shoots the UFFF Underwear 2020 campaign with dancers Matias Oberlin and David Rodriguez

16.09.2020 • The label UFFF was founded in 2017 by Lebanese-German designer Youssef Hotait and offers menswear which masterfully combines would-be contrasts between elegance and comfort – and this 24/7. Soon, UFFF will also bring you fashion for underneath: we can hardly wait for the launch of the UFFF Men’s Underwear collection. The launch campaign was photographed by Gary ENGEL c/o HILLE PHOTOGRAPHERS with dancers Matias Oberlin, soloist at Hamburg Ballet, and Columbian David Rodriguez, born 1996 in Medellin and also c/o Hamburg Ballet. CD was Florian Funk, with styling by Carlos Oliviera and grooming by Giovanni Rivas.


About – Matias Oberlin was born 1996 in Santa Fe, Argentina. After starting his dance education in his hometown, he continued to study at the School of The Hamburg Ballet where he was a recipient of a scholarship from the Pierino Ambrosoli Foundation. Mr. Oberlin joined The Hamburg Ballet in 2014 and was promoted to soloist in 2018. His repertoire with The Hamburg Ballet includes Günther in The Nutcracker, The King in Christmas Oratorio I-VI, Gaston Rieux in The Lady of the...

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Fashion • ‘Boho meets Utility’ – Esther Lomb in the BLUEFIRE & CO campaign by BJÖRN GIESBRECHT

14.09.2020 • The latest colors and prints by BLUEFIRE & CO drew inspiration from Mother Nature. This collection whisks us away on a safari: combining the deep and lush green of the bush with the bright orange tones of the Sahara. A color palette inspired by the dessert – from ginger to terracotta, from cinnamon to burnt henna – plays a big role in this summer collection. BJÖRN GIESBRECHT photographed the matching campaign with enchanting Esther Lomb. In charge of the pure beauty look was Anja Fichtenmayer c/o Bigoudi.

‘Denim to burn for’ is the claim, the passion and philosophy of BLUE FIRE Co., who have championed the cause of sustainability for many years.

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