21.07.2020  •  Advertising NEWS

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‘Cycling Fun - Safe E-biking’ – the illustrated cycling campaign for more safety on the Pedelec by Fran LABUSCHAGNE c/o MAKING PICTURES on GoSee

“Fran was asked to create these fantastic illustrations for this safe cycling campaign in Germany. Cycling Fun – Safe E-biking aims to make riding on the Pedelec safer. Radspaß is a cooperation between Württembergischer Radsportverband (WRSV) and the General German Bicycle Club Baden-Württemberg (ADFC),” says MAKING PICTURES.

The Cycling Fun – Safe E-biking initiative by Ökomedia from Stuttgart is aimed at making riding a Pedelec even safer. Developed with the support of the Department for Transport were driver safety training sessions for e-bike beginners because several cyclists are involved in serious or even fatal accidents each year. Fran LABUSCHAGNE c/o MAKING PICTURES was commissioned to realize the motifs.

The focus is on the experience and fun of cycling – the emotional approach not only appeals to a great number of interested best-agers but also professional cyclists, cargo bike users and eco-friendly bike riders.

Fran Labuschagne is a South African Illustrator & Animator. Her work is often inspired by playful themes and humorous notes. She has a particular love for characters, soft colors and chocolate. Fran likes to travel and can be found working from a different country every so often. Working with local and international brands alike, she aims to create bold and colorful illustrations with a touch of charm. In addition, her clients include easyJet Traveller, The Daily Telegraph, Cincinnati Magazine and many more.

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

 
Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES

Radspaß Campaign by Fran Labuschagne c/o MAKING PICTURES