Per Kasch c/o Severin Wendeler photographed strong athlete portraits for Swisscom. The latest campaign with Swiss ski stars shows what top athletes such as Iouri Podladtchikov, Fanny Smith, Dario Cologna, Beat Feuz, and Lara Gut-Behrami have in common with Swisscom: 'They all give it everything they've got. Every single day.'
As the main sponsor of the Swiss Ski association, Swisscom supports athletes in more than eleven disciplines on the way to their personal best. This comprehensive commitment to winter sports provides targeted support in the areas of elite sport, emerging sport talent and popular sport. The campaign (commercial with Shining Pictures and Director Mitch Bekk) is used on TV and posters in the ski resorts and as online videos.