"Love is unlimited" is the name of the new campaign by Frankfurt-based jeweler CHRIST and is focused on what else but love. PROFASHIONAL produced two high-quality online spots and social media clips for it in cooperation with Studio 38.
Two women kiss, a daughter hugs her father joyfully, a grandmother is surprised by her grandson – the message is clear: CHRIST celebrates love. In the first spot, the traditional jeweler wants to emphasize one thing in particular: Love is blind to religion, gender and age.
"In Advent and the Christmas Season, we use the reflective mood of stopping for a moment, which we often neglect in the bustle of daily life, rarely taking the quality time to appreciate our partners, families and friends. This love knows no borders and cannot be stopped by nations, religions or traditions. CHRIST unites all fancies with its 'Love is Unlimited' campaign," Marko Jünemann, Marketing Director at CHRIST explains.
Another clip introduces CHRIST's new highlight rings, with different pieces of jewelry presented on the hands of different protagonists, who are representative of each age group and ethnic origin. With "Love is Unlimited", CHRIST takes a stand for universal and unlimited love.