Cem GUENES c/o TOBIAS BOSCH FOTOMANAGEMENT photographed BZgA's new 'Love Life' campaign. Cologne-based agency HW Hochhaus developed for and in cooperation with the German Federal Centre for Health Education the next step for the famous Aids slogan and now promotes more personal responsibility in individual love lives.
That is: “Gib AIDS keine Chance” is now LOVE LIFE. After nearly 30 successful years, the slogan “Gib AIDS keine Chance” is passing the baton to the LOVE LIFE brand from Hochhaus and BzgA. The underlying idea is to also focus on the risk of transmitting STDs in addition to HIV/AIDS prevention – target group oriented, easily understandable, emphatic, and of course, as multifaceted as people's love lives. GoSee : liebesleben.de