Pascal KEROUCHE c/o BIRGIT STÖVER ARTISTS was commissioned by La Red to photograph the digital campaign for Jägermeister HOT. Plus, Pascal directed several 45-second online spots with social media stars Bonnie Strange, Sandra Bulldog and Jonathan Steinig. For Jägermeister, it's this year's most important product launch. With it's Hot variety, the master brand has permanently extended its assortment.
Jägermeister Hot is the hottest Jägermeister ever. With Jägermeister Hot, the traditional German brand is expanding its assortment with yet another herbal liqueur. The new product is made up of the same 56 herbal flavor components as the original – bitter, sweet, citrus, spicy and hot. A higher proportion of natural ginger and galangal root is meant to emphasize the hot head note. It is bottled with an alcohol volume of 33 percent.
"With Jägermeister Hot, we are primarily targeting young people who love the pleasure of an ice-cold shot and are always looking for new taste experiences. With Jägermeister Hot, we now offer everyone a hotter variety in the herbal liqueur segment," says Torsten Römsch, Managing Director of Mast-Jägermeister Deutschland GmbH. GoSee: jagermeister.com//sharing