10.04.2017  •  Advertising NEWS


'Real Whitening' - the PEARL DROPS campaign by PEROU c/o JSR AGENCY celebrates the smile in all of its facets on all channels

Portrait & celebrity photographer PEROU c/o JSR AGENCY was commissioned by London-based agency Therapy to capture a series of portraits for the new PEARL DROPS campaign 'Real Whitening'. A total of six very smiling motifs were created. The extremely integrated campaign celebrates 'smiles of all shapes & sizes' and is now being broadly launched across all channels (OOH, online, PR, POS and print). JSR AGENCY was also responsible for production of the motifs.

About - At Pearl Drops, we believe pristine white teeth are an essential part of looking and feeling beautiful every day. Using over 40 years experience, we’ve developed superior, professional whitening innovations to create bespoke formulas, that not only make you and your smile look great, but make sure your teeth are cared for too. Our groundbreaking research and expert formulas are entirely dedicated to transforming your smile to its most brilliant white, and transforming you to your most beautiful self; empowering you to shine, confidently, through the beauty of your smile. Whitening. It’s all we do.  pearldrops.co.uk