07.03.2017  •  Advertising NEWS


'Taking old roads to a new future' - Phillip GÄTZ c/o PAM photographs the BORGWARD Brandbook

Back on the automotive international scene and Phillip GÄTZ c/o PAM gave his strong support: On four days of shooting, from dawn to dusk and in a sizzling hot late summer, the photographer and team worked up a sweat at distinctive places from Hamburg to Bremerhaven.

Along for the ride, they had the brand new BORGWARD BX7 which will have its debut in Germany in March after its successful launch on the Chinese market and celebrates a long planned comeback of the cult brand from northern Germany. Subject of the photo spread was “Taking old roads to a new future – The road to the roots, from Hamburg to Bremerhaven”. Borgward.com/borgward-bx7