70seven is a full service agency for domestic and international photo productions headquartered in Hamburg. They supported production of the STIHL catalog in Tuscany. In advance, the 70SEVEN team scouted the fitting locations and casted models on location in Tuscany.
The motifs were photographed by Hamburg-based people photographer Stefan Schmid. Publicis Pixelpark and the client supported production on location. Created in parallel to the catalog motifs was an image film. “Tuscan tradition with today's technology” was filmed near Fattoria San Michele a Torri. Mario Stahn from Berlin was DOP.
The Fattoria, which is Italian for farm, produces traditional products of the region on its land: purely ecological. Jessica, the granddaughter of the owner, and Leonardo, Director of the Fattoria, grant us insight into how to put tradition, sustainability and modern technology on the same page.