08.10.2019  •  Advertising NEWS

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BMW CONCEPT 4 - staged by fashion photographer Ralph Mecke, RECOM and Creative Director Julia Obermeier from BMW GROUP DESIGN

Yet another BMW CONCEPT 4 spread was created with fashion photographer Ralph Mecke and RECOM in Hawaii, combining stylistic techniques from both digital and analogue photography, obscuring reality at times.

With the BMW Concept 4, BMW Group presents a future-focused interpretation of BMW’s enduring DNA: the magic of coupé driving at its most exciting. “The BMW Concept 4 embodies the aesthetic essence of the BMW brand. It combines perfect proportions with a clear and precise design,” says Adrian van Hooydonk, BMW Group Design Director. “The BMW Concept 4 hovers close to the road. The distinctive kidney grille, remarkable air intakes and prominently sculpted surfaces underscore the dynamics and engaging character as a driver’s car.”

An eye-catcher at the heart of the front end is the vertical kidney grille. “The kidney grille has always been a signature feature of BMW cars. The BMW Concept 4 presents a confident and classy take on this iconic feature. At the same time, the BMW Concept 4 offers a look ahead to the expressive face of the 4 Series range.” Domagoj Dukec, Head of BMW Design, explains. “The vertical grille fits seamlessly into both the proportions of the front end and BMW’s illustrious past. Its form and design reference legendary classics such as the BMW 328 or the BMW 3.0 CSi and, in doing so, shine a spotlight on the BMW brand’s long and successful history as a maker of fine coupés.”

The kidney grille is also home to several elaborate details: The grating itself features horizontal adornments with a faceted cut for an exciting contrast to the dynamic design of the front end while lending depth and exclusivity to the grille. A further highlight is revealed at second glance: the intricate grating within the kidneys and air intakes, which is made up of an array of small “number 4s” joined together.

 
BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke

 
BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke

 
BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke

 
BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke

 
BMW Concept 4 by Julia Obermeier & Ralph Mecke

BMW Concept 4 by Julia Obermeier & Ralph Mecke