Client: Lorenz Snackworld / Crunchips
Advertising Agency: Pahnke Markenmacherei
Art Buyer: SOLOMON I WINTER
Photographer: Klaus Merz c/o Klein Photographen GmbH
"Brilliant looks, ultimate pleasure, a giant variety – simply: the most intense chips the snack world has ever eaten. With extremely hot or ultimately spicy flavor, Crunchips WOW gives you the maximum WOW effect!" The Lorenz Bahlsen Snack-World GmbH & Co KG Germany on the latest chip creation in its assortment. The idea behind the CLP campaign came from Hamburg-based agency Pahnke Markenmacherei. Art buying came from SOLOMON I WINTER, who booked Klaus Merz c/o Klein Photographen to stage the WoW effect as strikingly as possible.
Lorenz Snack-World is an independent family business and one of the leading suppliers in the European snack market. The company distributes chips, pretzel sticks, flips, crackers, and nuts in over 80 countries around the world. GoSee: lorenz-snackworld.de//crunchips-wow