20.11.2019  •  Advertising NEWS

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Greatness is Within at Everlast - the spot by Anton WATTS c/o SEVERIN WENDELER

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Anton Watts c/o Severin Wendeler for EVERLAST

Director: Anton Watts c/o Severin Wendeler
Photographer: Anton Watts c/o Severin Wendeler

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EVERLAST is among the world market leaders when it comes to authentic boxing, MMA, fitness equipment, apparel, footwear as well as the corresponding accessories. The minimalist spot for EVERLAST was filmed by Anton WATTS c/o SEVERIN WENDELER. Everlast, based in Manhattan, sells its products today in more than 75 countries on six continents.


About – The name Everlast is synonymous with boxing, although the company started out as a swimwear manufacturer in the Bronx in 1910. Seventeen-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season and began making suits that he guaranteed would last for a full year. He proudly gave them the name EVERLAST, and although the swimsuits did not last throughout history, the name did.

Over the subsequent years, Golomb transformed his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more than 15 rounds of intensive training. Golomb specially designed the training gear for Dempsey. In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb. Everlast became the go-to supplier of boxing equipment throughout the world. GoSee:
everlast.com