The last IKEA TV commercial was different than everything we’ve seen so far from IKEA: Instead of a cleverly furnished apartment, it is set in a run-down therapy room where we encounter an elf, a monster, a super hero, and an astronaut. Work-life-balance then becomes work-life-sleep-balance. The message: Sleep and its effects on a balanced and healthy life. Jeroen van der SPEK c/o STILLSTARS photographed the stills for the commercial on behalf of thjnk.
“Adapting to the ever-evolving marketing needs of our clients, Jeroen van der Spek shows in IKEA’s latest bed campaign how his still life knowhow can perfectly transcend into our client’s “not so still” marketing demands,” says STILLSTARS.