Cassis, Cantaloupe, Neo Mint, Mellow Yellow, Digital Teal (blue), Gravity Grey, Redwood. Ready to play! ... Street style meets grunge meets retro with a touch of electro. For his INTREPID 2020 collection, GOLDWELL banks on original color combinations with a strong focus on tone-in-tone and clever gradients. The special part: The collection is unisex, and its clever looks and cuts are designed for both men and women. Thanks for styling of the campaign go to Ingo NAHRWOLD c/o BIGOUDI. The motifs were photographed by Ralf Mecke.
GOLDWELL: “2020 is all about using the imagination to create luminous power in order to breathe new life into colors and recipes. The colors are bold, but more sophisticated and finer than in past trends. The nuances are oxygenated, as if they were infused with a soft breeze. The effect is discreetly fashion forward. Colors melt into one – from soft to intensive, from light to dark.”
About - GOLDWELL, was founded in 1920 by German native Erich Dotter as a company which was specially conceived as a business partner for hairdressing salons, then and now. Since 1994, GOLDWELL has been a 100% subsidiary of KAO, the Japanese company which shares common values and is also an exclusive supplier of hairdressers to this day as part of the Kao Salon Division. GoSee: goldwell.com