16.02.2017  •  Advertising NEWS


Live Fully Now! 'The Get Away Car' from VOLVO V90 Cross Country and Forsman & Bodenfors in the words of philosopher Alan Watts


Volvo Cars, The Get Away Car by Forsman & Bodenfors

Advertising Agency: Forsman & Bodenfors

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The new VOLVO commercial from Forsman & Bodenfors promotes the V90 Cross Country and quotes philosopher Alan Watts from the year 1959, which reminds us to live life to the fullest – Live fully now! The Swedish agency tells us: “You reach a point in life when you have to choose. Career over passion. Work over play. It’s when surfers turn CEOs. Photographers turn lawyers. Fly-fishers turn doctors. Mountain climbers turn engineers. It’s when you put a piece of yourself on hold. And as time passes, the things you used to love doing, start to fade away. This is a reminder to not forget what you love. All the activities that you once embraced. A message amplified by an original speech by the philosopher Alan Watts, recorded in 1959. This is a tribute to his legacy and the values he shared with Volvo.” It was directed byVincent Haycock, and production was wrapped up by Park Pictures.