08.02.2017  •  Advertising NEWS


Love and care for your garments - bring them to H&M when they need a new life - the recycle campaign from Forsman Bodenfors


H&M - Bring it on by Forsman & Bodenfors

Advertising Agency: Forsman & Bodenfors

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Don’t let fashion go to waste! H&M not only produces an incredible amount of clothing, they also take back used clothing in return. With the profits, the textile giant produces either new clothing items or invests in social projects.The new campaign themed upon recycling was realized by Forsman & Bodenfors... “The lonely sock. The ripped sheet. The stained t-shirt. Bring any textiles you no longer want to your local H&M store, and it will be used again or recycled into something new. This campaign tells the story of H&M’s global garment collecting initiative, where not even the zipper goes to waste. Bring garments you no longer want, from any brand and in any condition, to your nearest H&M. We’ll make sure they get a new life. Go to hm.com to find out more about garment collecting and our way to sustainable fashion.”