03.07.2019  •  Advertising NEWS


Magnus Winter films for Ermenegildo Zegna with the Chinese national youth soccer team 'Zegna Rising Stars'


MAGNUS WINTER for Ermenegildo Zegna

Director: Magnus Winter

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The Ermenegildo Zegna Group dresses the Chinese national soccer teams and supports the national youth players led by international coach Marcello Lippi. Marcello Romeo Lippi is a retired Italian soccer player and current coach. As a coach, he is a five-time Italian champion and won the Champions League with Juventus Turin in 1995/96. In 2006, he led the Italian national team to win the world cup in Germany. Photographer and Director MAGNUS WINTER shot a film with the youth team, and we are pleased to show it to you here at GoSee.

Ermenegildo Zegna has been CFA’s official partner since 2016, fashioning a stylish image for the China Men’s National Football Team and China U22/U23 Men’s National Football Team with off-field formal and leisurewear attire. Young athletes are the future of the Chinese football industry, and as a family brand that values passing down the baton from generation to generation, Zegna believes in contributing to grooming the young talent of today and developing the stars of tomorrow.

The project “Rising Star” led by Marcello Lippi, the Head Coach of China National Team, is a great social responsibility project empowering the partnership with the CFA. The goal is to take three young Chinese footballers to professional training overseas where on top of taking advantage of Italian high standards of technical/tactical training, they will also expand their minds and enhance their mental strength. The training of the three Rising Stars was filmed in order to document their journey in pursuit of their dreams and will be posted on both social media channels. Source: twentytwenty.biz/zegna