12.08.2019  •  Advertising NEWS

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Meet Louis Cubbon, Senior Integrated Producer at Iris London, as a GoSeeAWARDS Juror at UPDATE19 BERLIN, and we present you projects by the London-based agency – ADIDAS ‘The Deal’ campaign, REEBOK JJ Watt Sneaker III, and the HAVEN campaign

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Adidas: The Deal by iris

Director: Nicos Livesy
Advertising Agency: Iris London
CREATIVES: Matt Wood & Tom Loveless, Creative Director Rachid Ahouiyek

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'Predator Is Back' by IRIS LONDON

'We worked with adidas to relaunch the world’s most iconic boot. To do that we worked with another football icon – Paul Pogba to create a film that isn’t like any adidas film you’ve seen before.'

Advertising Agency: Iris London

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'HAVEN - A Breath of Fresh Air' by IRIS LONDON

As Haven’s (operator of 40 UK family holiday parks) lead strategic and creative agency, we delivered a new brand platform, ‘A breath of fresh air’ designed to reposition the brand and broaden appeal to a wider group of consumers. We focused on the refreshing escape from stressful life Haven Holidays can symbolise for families by celebrating freedom by the coast with Haven as the antidote to modern life. Kicking off with a 40 second TV spot, the light-hearted and humorous film follows two little girls travelling around a holiday park on a go-kart – encompassing the huge range of activities that Haven has to offer. The TV campaign, generating a 6% increase in bookings alone, encouraged families all over the country to head to one of Haven’s holiday parks. Alongside the TVC, the creative formed part of a wider strategy and ran across radio, brochures, online, CRM and press advertising - gaining extensive media coverage from The Telegraph, The Sun, Independent, The Metro, the BBC, The Daily Mail & Unilad. Our PR and Social teams worked side by side to deliver the social strategy, community management, and introduce Haven to influencers that have put the brand at the heart of key online parenting conversations.

Advertising Agency: IRIS LONDON

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Reebok - JJ Watt Sneaker III by IRIS LONDON

Advertising Agency: IRIS LONDON
Creative Director: Lexi Corn
Photographer: David Salafia
CREATIVES: Ryan Paladino, Becca Zavorski

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Louis Cubbon, Senior Integrated Producer at Iris London, is supporting this year’s GoSeeAWARDS as a jury member and is coming to Berlin once again for the UPDATE SALON on 15 November. The top producer was at UPDATE for the first time last year and looks forward to another day full of inspiration and exchange in Berlin. He’s been with the London-based creative agency since this summer. “Moving you forward” is the promise of IRIS WORLDWIDE, which was founded in 1999 by six visionaries and is represented today in fourteen locations across the globe.

“Working within various different advertising agencies across London, from small start-ups to internationally recognized networks, I’ve experienced a lot within production. In my opinion, the best weapon a producer has is their ‘little black book’. Contacts, connections, old friends, someone you met at a show… a producer’s network is vital and needs to constantly grow. You never know when you’ll need an expert in taxidermy, a helicopter pilot or service company in a city you’ve never heard of. After nearly five years at the decorated adam&eveDDB, I’ve recently been lucky enough to move to Iris. An ambitious and energetic agency, with a wealth of talented people. The agency’s strapline ‘For the Forward’ underlines the drive that we all share. I really enjoyed GoSee’s UPDATE in 2018 and am looking forward to adding to my little black book this year.”

We present you several projects by IRIS LONDON here on GoSee, including ADIDAS’ brand new ‘The Deal’ campaign, plus ‘Predator Is Back’ for ADIDAS, REEBOK, and the award-winning campaign for HAVEN.

 
Adidas: The Deal by iris

Adidas: The Deal by iris

 
Adidas: The Deal by iris

Adidas: The Deal by iris

 
Adidas: The Deal by iris

Adidas: The Deal by iris