In Hamburg, Miriam LINDTHALER c/o TOBIAS BOSCH photographed the new campaign for cooperation partners NIVEA and DLRG, with support from the agency Die Kameradinnen. For more than 50 years, NIVEA and DLRG have developed collaborative projects all about the topics of family, leisure time and swimming. Styling was taken care of by Gilda Baiker, with hair & make-up by Coco Ax.
For 50 years, NIVEA has cooperated with DLRG and is committed to the safety of kids in the water and the sun. German Life Saving Association (DLRG) is the largest volunteer-based water rescue organization in the world. Its goal is to save people from drowning. Together with NIVEA, DRLG organizes beach parties, kindergarten events as well as its Sea Horse Certificates for Everyone – Learning to Swim with NIVEA. GoSee: nivea.de/dlrg