12.12.2018  •  Advertising NEWS

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NEW COOPERATION BETWEEN PROFASHIONAL AND CATRICE COSMETIC: FOR THE SIXTH TIME NOW, THE BERLIN-BASED CREATIVE AGENCY WAS RESPONSIBLE FOR CONTENT AND PRODUCTION OF THE BEAUTY TUTORIAL SERIES

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Catrice Makeup Tutorial

Catrice Makeup Tutorial

Director: Sandra Jakisch
DOP: Frederick Gomoll
Production: PROFASHIONAL GmbH

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Fresh short YouTube videos present the most important beauty trends of the season in just a few steps. Whether Smudgy Eye, Heat Glow, Glitter or Cut Crease – make-up aficionados get their fill in the short videos. The tutorials not only serve as inspiration and instruction but also have a convincingly special quality when it comes to lighting and camera. Consumers are thus encouraged to try out the tips and tricks of the pros themselves in a playful manner.

With the How-to beauty clips, Catrice is totally in line with today's trends. Almost 1.5 million make-up videos are uploaded to YouTube worldwide each month. The videos of the Cosnova brand reach up to half million views. It was once again directed by Sandra Jakisch (Betti Berlin).