08.02.2012  •  Advertising NEWS


HEADS OF ADVERTISING  •  Selection – the 2012 annual with the Who is Who of advertising out now

'SELECTION – Germany's Finest Agencies' is in its sixth year running and once again in 2012, it will present numerous self-portraits of selected agencies and studios in advertising, design and the Internet. This time on 368 pages and in an orange hardcover binding.

The annual from the Norman Beckmann Verlag presents 150 creative workshops in Volume 6 (ISBN 978-3-939028-29-1).

In addition to some established big names in the business, the volume introduces several little hot spots and promising newcomer agencies and studios from all over Germany.

You can find the likes of Aimaq von Lobenstein, Blumberry, brandix, Bureau Bleen, cantaloop, Damm & Bierbaum, DauthKaun, demodern, denkwerk, DialogFeld, Etwas Neues entsteht, Flaechenbrand, Flok, Fuenfwerken Design, Gingco.Net, giraffentoast, Grabarz & Partner, Grimm Gallun Holtappels, gürtlerbachmann orr Strichpunkt, to name but a few.

Apart from agency portraits, this year features interviews and special interest articles. Exposing themselves to the scrutiny of a Q&A sessions this time: Dr. Sven H. Becker (TBWA), Virginie Briand & Michael Meyer (19:13 Werbeagentur), Tammo F. Bruns (kleiner und bold), Heiko Hinrichs (Syndicate), Christian Beckstein (Interbrand), Lars Behrendt (Granny&Smith), Peter Maeschig (Design for Business) and Regina Jäger (Jäger & Jäger).

The topics and authors of the articles are:
‘Is it too much change?’ by Klaus Flettner & Jörg Puphal (Change Communication)
‘Zeit ist die neue Währung im Internet’ (time is the Internet’s new currency) by Philipp Erlach & Björn Eckerl (Vier für Texas)
‘Back to the basics’ by Henning Otto (EIGA Design)
‘Erfolg wollen oder Scheitern vermeiden’ (wanting success or avoiding failure) by Thomas Strerath (Ogilvy & Mather)

Now retailing at 39,90 EURO in all well stocked book shops, via the publisher's online shop or Amazon