Lifestyle photographer Jon ATTENBOROUGH c/o JSR AGENCY was commissioned by Ogilvy & Mather London to shoot independent shops, including the proprietors for the American Express Shop Small 2018 campaign. To do so, Jon traveled from London via Manchester, Edinburgh to Glasgow, where he photographed the backbone of the proud British trade – the shop keepers. The campaign runs from 1 to 16 December in the UK from OOH to various digital channels. Best of all, "Amex offers customers £ 5 credit for every £ 10 or more spent in small businesses during the promotion period."
About - Shop Small celebrates the small businesses which do big things for their communities every day. Each year, our card members are rewarded for using their card on local high streets up and down the country. Shop Small kicks off as usual on Small Business Saturday on Saturday 1 December 2018 and runs through to Sunday 16 December 2018. Small Business Saturday is a grass-roots organization that also works to celebrate the role of local businesses up and down the UK. American Express is proud to be a founding partner. americanexpress.com///shopping/shop-small