Director: Rollo Jackson
DOP: Bobby Shore
Advertising Agency: Havas London
Producer: Tom Gardner
SERVICE PRODUCTION: LS PRODUCTIONS
SERVICE PRODUCER : Deva Smith
Havas London is responsible for the CARLING #MADELOCAL campaign on the topic of CARLING's origins and, in more general terms, celebrates the pride in the homeland or connection to it. For the spot with the undaunted surfers in the ice-cold waters of Pease Bay, Scotland, Director Rollo Jackson was a guest at this, let's say, special surf location. At his side was DOP Bobby Shore. The production company was Somesuch with Producer Tom Gardner. Locally responsible was production service LS PRODUCTIONS with Producer Deva Smith.
Carling is the name of a lager beer brand in Canada, Australia, South Africa, and the United Kingdom – owned by the Molson Coors Brewing Company. In 1999, Carling sold one billion pints in the UK, breaking the world record at the time. Carling has ever since been the best-selling lager in the UK. Carling on Carling: "We brew Carling using only the best of British barley, lovingly grown and harvested across the country, including from our very own Growers Group. All of our barley is Red Tractor approved, meaning it can be traced right back to where it came from."
Miranda Osborne, Brand Director at Carling, informs us : “At Carling, we’re proud of the fact that Britain’s #1 beer is brewed by the locals in the town of Burton-on-Trent. Scratch beneath the surface and you’ll find countless stories like ours – those of passionate, dedicated people making things happen in their hometowns. Uncovering some of which has inspired us to create the Made Local Fund, our commitment to supporting new ideas and activities which will benefit local communities and the people who support them.” GoSee : carling.com