WELEDA presents its lip balm line 'Berry Red' in a new commercial, which leaves the taste of raspberry on the lips. Myong OH c/o FRÖHLICH MGMT stood behind the camera at the shoot commissioned by the pioneer of sustainability (production: Neue Bewegung).
More information on the client is available under #mytreunature and on Myong Oh via FRÖHLICH MGMT, which describes his style as follows: “His work is characterized by sympathetic authenticity, emotional honesty and a fresh, contemporary look: informal, unpretentious yet beautiful images without frills. Straightforward and close. Myong is driven by a huge portion of curiosity for new stories and the special people behind the stories. His preference for sensible observing with a hand-held camera creates a certain intimacy towards his protagonists. At the same time, though, he is able to easily combine those hidden, tiny details with epic, larger-than-life images...”