Advertising • 2618 News

Advertising • 'Keep it comfy' - Sophie HEMELS c/o TAKE AGENCY photographs the campaign motifs for ZALANDO x VANS ComfyCush

22.07.2019 • Sophie HEMELS c/o TAKE AGENCY teamed up with Easydoesit and Zalando to photograph the new ComfyCush line from VANS, which was already launched in February 2019. VANS' goal was to develop a very comfortable sneaker with similar aesthetics to the heritage designs. In the shoot, Sophie depicts this comfort in a creative and humorous manner. Watch the funny spot for the campaign here : easydoesit.de//zalando-x-vans-comfy-cush


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Advertising • 'Game of Thrones' star Kristofer Hivju for the new AMERICAN EXPRESS platinum card in the Nordic wilderness - photos by Andreas LIND c/o TAKE AGENCY

19.07.2019 • Advertising photographer Andreas LIND c/o TAKE AGENCY shot 'Game of Thrones' star Kristofer Hivju for AMERICAN EXPRESS in Iceland. The executive agency was House of Friends from Stockholm, and it was produced by Bacon CPH. Just recently, American Express launched the new metal platinum card on the Nordic market. The coveted commission to realize the launch campaign went to House of Friends. The result was an adventurous story from the magnificent Nordic wilderness with the versatile credit card and actor Kristofer Hivju in the lead roles.

“Instead of concentrating on the traditional benefits of the card, the campaign is focused mainly on dramatizing the metal itself and its practical advantages in an entertaining manner.” says Michael Merzinger, Marketing Director of American Express. GoSee : houseoffriends.se


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Advertising • 'Try something new. We did.' – Sam HOFMAN c/o MAKING PICTURES photographs PENFOLDS Special Bottlings

19.07.2019 • PENFOLDS was founded in 1844 by Dr. Christopher Rawson Penfold, making it one of the oldest wineries in Australia. Today, it belongs to Treasury Wine Estates Ltd. The new motifs for PENFOLDS Special Bottlings were photographed by Sam HOFMAN c/o MAKING PICTURES. GoSee : penfolds.com


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