Artist: Arcade Studio c/o Photoby&Co
ANALOG/DIGITAL now represents ARCADE STUDIO: 'ARCADE is a full-service, design-driven production studio based in Cape Town, South Africa. With Jean-Pierre Le Roux at the helm as creative director, the team creates unique characters using bold colors and a sensible dash of humor. Whether you need a catchy social media campaign or a 30” animation, Arcade is up for the task (Represented in Europe, excl. UK).'
Artist: JVG c/o Photoby&Co
Advertising Agency: Franz&Rene
SwissEnergy detects unnecessary spending no matter where it happens. Under its new label MakeHeatSimple.ch, SwissEnergy is raising awareness of owners of second apartments in Switzerland for the costs of their second heated object and offers a simple solution. ANALOG/DIGITAL & JVG took care of the print visual, spot and animations.
'Your second home, remotely warmed up for you. The Swiss Energy campaign “MakeHeatSimple” aims to encourage second home owners to heat their premises with remote control, resulting in significant energy savings. We were commissioned by Franz&Rene to develop a print visual, a short spot and animations for social media.'
The complete case is available from FRANZ&RENE, and more by JVG via ANALOG/DIGITAL.
'Eating meat kills more animals than you would imagine' according to the awareness campaign against deforestation of the rainforest by animal rights organization PETA Germany e.V. and the agency fischerAppelt. As a central campaign motif, the Killer Cow symbolizes the global connections of deforestation and shows its dramatic consequences. One of the main reasons for the clearing is the cultivation of concentrated feed. The food produced in the rainforest is exported all over the world. To realize the motifs, fischerAppelt cooperated closely with Illusion CGI Studio from Bangkok, one of the most renowned CGI studios in the world.
"We decide by how we shop every day whether the rainforest continues to be cut down. The consumption of animal-based food is the main cause of the progressive destruction of a unique habitat for countless animals," says Jobst Eggert, responsible for creation and special projects at PETA. "Time is running out, and the campaign brings this responsibility vividly into people's minds."
"Farm animal husbandry and its consequences are undoubtedly one of the most pressing problems of our time. So, we knew right away: As complex and controversial as the topic is, the campaign must be just as bold and drastic. Better a proper slap in the face than in the left ear and out the right'. Better to shock with the unseen than to be lost in the crowd with what's predictable," says Johannes Buzási, General Manager fischerAppelt, advertising.
Sven Hauth c/o ANALOG/DIGITAL realized 18 illustrations for Aide aux Jeunes Diabétiques. 'The images were created to raise awareness for children suffering from type 1 diabetes. These “amputated” toys represent the average daily time loss of 1 hour and 45 minutes a kid needs to deal with the disease. The ads are accompanied by a donation and awareness campaign in the Paris Metro and major cities. In a partnership with Ebay France, fifteen amputated toys are put up for auction, the proceeds are donated directly to AJD,' says ANALOG/DIGITAL.