Christian SCHMIDT c/o CLAUDIA BITZER realized the new Formula E campaign for ABB, the leading global technology company in the areas of power grids, electric products, industrial automation, drives, and robotics.
Produced for the introduction of the Swiss technology group as the main sponsor of the racing series were several print motifs and a film. Indoor shots were taken in Great Britain with the support of Caspar & Co, and outdoor shots were created fully in CGI together with The Scope. The film was produced by Christian in collaboration with DOP Julian Holzwarth.
The executive agency was Serviceplan Zurich with AD Hanning Beland, AB Nathalie Jakober and Account Director Nicoals Gspan.